It has really just been in the last 3-4 years that CNET really started placing an emphasis on utilizing video in the "Reviews" area. They really seem to have a keen grasp on understanding all of the different user types that our out there, and how to effectively use video on a website like this. There are essentially two types of users that interact with this kind of content. There are the type of users that want to jump on and get a quick review of the products benefits and limitations. The other type of user wants a full on tour of the product that includes visuals and expert and user opinions.
A sample of one of these reviews can be seen here:http://reviews.cnet.com/digital-camcorders/flip-ultrahd-black/4505-6500_7-33637213.html?tag=mncol;lst.
As you can see CNET Product Review succeeds at offering an easy to follow summary of the product, broken down into the "Good" and "Bad" of the product. For those that are interested in reading a more through breakdown of the product, there is an extended "Editor Review" which follows.
Where the video succeeds is in acting as an extension to the content. They are short (usually maxing out at about 2 minutes), professional produced videos with perfect audio and video. They help aid the user is seeing the product "in action", and offer a clearer sense of what the product truly looks in when in the hand of a human. This is something that photos usually fail at, as often times products are photographed without giving a sense of relative size.
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